What about you? Why do you run?
“I'm a jogger, I run to feel fit and healthy, to feel good;
good in my body, my head and my life!
It's that simple. Jogging at Decathlon is well-being running, by KALENJI”
In 2020, Jogging
at Decathlon is:
with yourself and
those around you
Running at a
Jogging first starts in New Zealand.
People run to feel good, at the weekend and in their holidays.
Jogging first starts in the USA.
A team trainer and a cardiologist get interested in jogging.
After a scientific study into running, they publish a method advocating the health benefits of such activity.
The "America's Jogging Craze” involves around 25 million joggers in the USA.
Once Decathlon opens its first store, the phenomenon arrives in France:
Decathlon groups all running sports under its Kalenji gazelle horn brand, with the tagline "Find your rhythm, enjoy your run".
Running sports segmented into 4 different entities, one of which is Jogging.
We have now come full circle.
The start of a new Kalenji chapter.
Joggers love nature –
at their own pace
to deliver maximum
as bust weight can increase fivefold during a high impact physical activity.
lingerie adapted to suit all body types and all bust shapes, from A cups to H cups.
After 2 years of hard work,
the "COCOON+" will be
introduced in 2021
A 100% comfort
an easy-to-use front close and adjustment system
a pouch for breast implants
extra soft fabric
of relapse by
- A bra for those gradually getting back
en into sport after breast cancer
- A co-design project with the
Oscar Lambret Centre, a regional
breast cancer organisation
- 35 co-designers, all of whom are or have been
breast cancer patients
- 6 medical professionals
- A project team of 6 Decathlonians
- 15 resources employees